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How to Use Spotify Canvas and Why It Matters

Incorporate looping videos of your artistic world to draw in new listeners and fans using Spotify Canvas. The idea is straightforward: Canvas allows you to craft a brief video loop for each of your songs on Spotify. This serves as a powerful tool to attract fresh listeners, enhance your Spotify followers, and increase the likelihood of being featured in playlists.

What makes Spotify Canvas a valuable tool?

Songs featuring looping videos through Spotify Canvas have demonstrated a significant capacity to capture attention on the platform. The statistics underscore this effectiveness: when listeners encounter a Canvas, they are more inclined to continue listening (a +6% increase on average compared to the control group), share the track (+147%), add it to their playlists (+21%), save the track (+1.6%), and visit your Spotify for Artists profile page (+8%).

Moreover, Spotify Canvas extends its impact beyond the platform itself. Sharing your track from the Spotify app to Instagram stories results in your Canvas looping in the background of the story, accompanied by track details and a link for fans to listen on Spotify. This not only engages existing Spotify users but also reaches potential listeners outside the Spotify ecosystem.

Access Spotify Canvas directly from your Spotify for Artists page. If you haven’t created a Spotify for Artists profile yet, now is the time to do so by clicking here. This platform serves as a valuable tool for artists, allowing them to submit their songs directly to Spotify playlists, personalize their artist page, link social networks, embed a bio, upload photos, and more.

Creating your Spotify Canvas? Consider visuals, content, and format.

Opt for video sequences without spoken words, singing, or rapping, as Canvas has a maximum duration of 3 to 8 seconds, making synchronization with lyrics unnecessary. Consider ownership of the visuals you use; it’s best to utilize your own video content or ensure you have the rights.

Adhere to Spotify’s specific rules for Canvas format:

  1. 9:16 ratio
  2. .mp4 file (or .jpeg for static visuals, though video is recommended)
  3. Video duration of 3 to 8 seconds

For guidance on creating your Canvas, refer to Spotify’s tutorial video available here.

MelExplode tip: Stick to the 8-second limit. Melokid suggests aiming for 7 seconds to avoid issues with the download tool.

Tell a story with the right sequence

Resist the temptation to include your artist name or song title in the visual. This information is readily available to your listeners on Spotify. Note that Spotify prohibits promotional Canvas. The concept is to visually enhance your music, immersing listeners and fans directly into your world.

When crafting your canvas, you have three choices, but these features are exclusively accessible through the mobile application:

  1. Your video loops can play continuously.
  2. Opt for a genuine pause in the loop.
  3. Choose the boomerang effect—an easy option for amateur videographers to create smoother visuals.

Avoid excessive cuts in your video, as it could disturb the listening experience. Utilize Canvas to guide your listeners on a journey and ensure it doesn’t hinder their ability to concentrate when experiencing your music for the first time. Complicated content or intricate Canvas designs may work against you. Consider your musical project holistically to effectively convey the universe you’re building. Keep it simple.

Let your expression shine, but ensure your Canvas aligns with the consistency of your Spotify for Artists profile.

Take advantage of this opportunity to update the images in your about section, as well as your profile and banner photos, to align visually with your latest Canvas. You can make these edits directly in Spotify for Artists. If a recent current event has impacted you and is connected to your music, consider editing your Canvas to address the relevant news and share it on your social networks. Spotify Canvas provides a visual showcase for your music, enabling you to engage with your listeners. We strongly encourage utilizing this tool on Spotify for Artists.

The Canvas feature on Spotify is flexible, allowing you to alter your visuals anytime. It only takes an hour for your updated Canvas to become visible on Spotify. Additionally, you can now seamlessly share your song in an Instagram story, where your Canvas will automatically play.

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