While they might not purchase your album, they’ll eagerly watch you live-streaming your breakfast. Meet the dynamic and ever-evolving music fans of 2023, highlighted in a recently published report by MTV Research.
Here are 7 characteristics of the emerging and distinct audience group known as Millennials. Depending on your fanbase, these attributes may partially or fully apply:
Desire for Personal Intimacy
Millennials yearn for intimate glimpses into the everyday lives of their beloved celebrities, as noted by Allison Hillhouse from MTV Research. 53% of Millennials believe that the more an artist shares about themselves online, the stronger their connection becomes. Additionally, 91% of Millennials are accepting of an artist’s flaws, perceiving them as human and likable.
Millennials have a strong desire for co-creation
A unique relationship has emerged between fans and artists, where they collaborate on social media to enhance each other’s branding efforts. It’s worth noting that 1 in 4 Millennials has created a parody, 64% enjoy the role of being a “tastemaker” for their friends, and 58% find motivation in providing feedback and fostering connectivity when sharing and promoting music.
Millennials Need to be Fed Daily and they Need to be Fed Differently
To effectively engage with this audience, it’s crucial to adhere to the established principles of popular social networking platforms. For instance, Facebook serves as the primary channel for formal and official tour updates and information.
Twitter, on the other hand, offers a blow-by-blow feed, providing real-time updates and highlighting interactions with other celebrities.
Instagram plays a significant role in offering a direct glimpse into the artist’s perspective, allowing fans to see the world through their eyes.
Lastly, Melokid’s profil provides a more intimate space where fans can gain insights into the artist’s psyche and spirit. By catering to these various platforms and their specific attributes, artists can effectively connect with their younger audience.
Don’t take it personally if younger music fans don’t buy your music. They have grown up expecting music to be free and often see purchasing as a gesture of respect. Only a minority regularly buy music, with many believing it should be free.
Younger music fans are comfortable with being constantly accessible and expect intimate details to be shared, particularly on social networks.
No Selling Out Anymore
The concept of “selling out” has changed for Millennials, as they recognize that artists need to make money in a system of free music and streaming. As long as the artist remains genuine, 68% believe there’s no such thing as selling out. However, 61% think less of artists who release products that don’t align with their image or reputation.